New show, New venue and a
New integrated marketing approach….phew, all this New stuff can wear you out!
The New Show is the
International Outdoor Event Expo (IOEX) which is an extension to the well
established International CONFEX to act as a more complete supply base for
Conference and Event organisers so they can ‘one-stop-shop’ their needs.
The New Venue was the
ExCel Exhibition Centre in the heart of docklands which will be part of the hub
of the 2012 Games.
The New Integrated
Marketing Approach was to have all our product examples and samples with the
same unified message of “we make these”.
This last one may seem an
obvious move but, until now we have used branded examples
of our product so potential clients could see the quality of the companies we
already work for. However, there are only so many times you can be asked for a
particular brand of Ice Cream or Fizzy Drink or Burger with Fries, before a
change is in the air!
IOEX brought customer
acceptance of our “we make these” approach
with comments from stand visitors of ‘what a simple message, that says it all’
and ‘I really don’t feel embarrassed about talking to you because I know what
you do’ and a few more besides.
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| The Bok's come home! |
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