On a hot a barmy 27 Degrees weekend in
, the 2012 launch event kicked off in
high octane style... London
This year a staggering 150 teams lined up to enter this the premier
7’s festival event. The first of three events
this year, Expandasign teamed up with Rugby Rocks and Puma to help raise the
events profile as well as attract sponsorship and exhibitors. London
Almost overnight, Richmond’s Athletic Ground came alive in a blaze of colour while the elite of the Rugby sevens world battled it out under the searing sun for the London legs title as well as the chance to settle old scores of previous competitions.
Gates opened at 8am and the battles commenced at 10am … some 15,000+ Londonites braved the traffic and the heat to join in the spectacle that also included live music and DJ sets from England's Olly Barkley and Radio 1’s Zane Lowe, Benji Boko & Goldierock.
Even though the event was vying for attention with the capacity sell out Aviva Premiership Final being staged down the road at Twickenham, the gates were soon a flood with people from all walks of life looking to have fun in the sun and maybe party to the wee small hours of the morning.
All the associated sponsors all agreed that this had bee the best Rugby Rocks to date and would now look forward to the brand going from strength to strength in the forthcoming years.
To see all our pictures from the weekend head over to our Facebook page
The next event in the Socialite sporting event is 15th – 17th of June at the Bradford & Bingley RFC Ground, Bingley West Yorkshire, followed by the 14th to the 15th of July at the Meggetland Sports Complex, Edinburgh.
Follow the events fun & frolics at www.rugbyrocks7s.com - If you are in the area pop along … there are sights you simply can not afford to miss.